Subdomains vs root domains

Choose a sending domain that is recognizable to customers and clear for your team to operate. maxclicks supports a verified root domain such as company.com or a subdomain such as mail.company.com, using the same verification process.

Send marketing email from a subdomain.

Why

A dedicated subdomain makes the marketing sender and its DNS configuration easier to operate separately. It does not guarantee reputation isolation. Gmail evaluates some sender requirements across the primary domain, including its subdomains; review Google's dashboard scope.

maxclicks nudges you toward this. When you type a root domain into Add domain, a warning appears suggesting the mail. version instead, and the field's own hint reads "We recommend a subdomain for most companies but sending from your root domain also works."

Common choices:

• mail.company.com
• updates.company.com
• hey.company.com

What your recipients see

The verified domain is everything after the @ in your from-address. A sender profile called support on mail.company.com sends as [email protected], and that is the address sitting in the inbox.

So pick a subdomain your audience will read as obviously yours. mail.company.com reads as your company. m1.company.com reads as a mailing list vendor.

Nothing else changes

A subdomain and a root domain go through exactly the same setup: add it, paste the DNS records into your registrar, start the check. maxclicks creates the bounce-handling subdomain under whichever one you chose. Walk through domain setup for the steps.

Changing later

A domain's name is fixed once it is added. To move to a different subdomain or to the root domain, add the new one alongside the old and verify it, then update the sender selection in the emails that should use it. Check live templates, future broadcasts and workflow drafts separately; republish workflow changes before expecting new runs to use the new sender. Existing published runs keep their version. Leave the old domain in place while work that still depends on it finishes.

Treat a domain change as a sending change to monitor. Introduce volume gradually and inspect delivery errors and spam reports, following Google's sender guidelines. Google Postmaster Tools is the place to watch how Gmail is treating a new domain.